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Tuesday, April 8, 2014

Why you need to learn

One of the things that I learned with regards to writing a book is that if you are interested in selling it, then you need to do a lot of legwork before you start selling it. While doing my research, the one common idea that came out of most published authors is that they market their books in any way possible.

Although each person can have a different take on this marketing thing, most of the time, the underlying theme is fairly straightforward.

1. You create a site for yourself which hosts your book(s).

2. This site will form the center of all your marketing campaigns and all traffic will be directly routed here.

3. You build a wheel of sites with your home site as the hub, with spokes (links) linking back and forth between them.

4. You slowly create a fan base of loyal followers and start engaging with them, slowly building your traffic organically.

5. You may not see much sales in the initial few months, but if you persist, this is the best way for you to ensure that you not only sell the book that you have already written, but also the books that you will write in the future.

The basic theme as I said before, is pretty straightforward. But when you get down to the nitty gritty, you find that there's still a lot you don't know.

For example, how are you going to create your own site? If you have the money you can get a professional to do it, but what if you don't?
Since I am already a writer, writing articles and other pieces of content is not that difficult, but what of video content for youtube? You cannot afford to ignore youtube which is the second largest search engine in the world. And video editing software isn't cheap either.

Finally, if you do get all of this done, how much time do you spend in directly marketing yourself? Most sites say that you should not be spending more than an hour every day, but having done it myself, I know that this just isn't enough. Maybe if I already have a fan base of a few thousand people, then an hour a day to engage with them is good. But I'm not there yet. I am in the process of creating the network, and I can't get much done in an hour a day.

So I thought; why not learn from professionals? I purchased a membership into Lynda.com and it's one of the best investments that I have made.

There's pretty much anything and everything that you will need there. And you don't just get one person's perspective, like in other training sites. You get multiple perspectives from different people, and this is what I was looking for.

Not only is the site very intuitive to use and user friendly, they have the option of either going with a video tutorial or reading the transcripts. I've been going through as many tutorials that I could find and already I have a lot more thing that I have to do on my list.

I'll be posting on how my learning went and what I got out of it.

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