The Self Publishing Toolkit by Daphne Dangerlove is a simple and straight forward guide to self publishing on Kindle Direct. Sticking with what a new autor absolutely needs to know, Dangelove provides step-by-step information on theprocess of publishing to the Kindle, marketing your book and more.
This book is particularly useful for writers who aren't familiar or comfortable with using online promotion methods. It includes information on website design, SEO basics, and the importance of creating an email list. It doesn't matter how much or how little you know about about the technical side of being online, you'll find something here that will help.
The one real weakness of Toolkit is that it is geared solely for fiction writers. While some of the information will apply to and be helpful for non-fiction writers, a great deal of it will not apply.